NOVULENT TAKES THE STAGE AT THE MUSIC GROup

at: The Secret Group

Photographer: Yesenia Serrano

Jan 24, 2025

Novulent, the 20-year-old rock artist from Dallas, Texas, performed at The Secret Group in Houston’s EADO district. Known for his genre-blending sound and meteoric rise, this emerging artist has cemented himself as a pivotal voice in the new era of rock—a genre evolving alongside his unique sound.

Novulent’s journey started at 17, when he began creating tracks on Bandlab using his phone and uploading them to SoundCloud. These early efforts laid the groundwork for his current success. With 2.3 million monthly listeners on Spotify and his breakout single “Scars” boasting 111 million streams, Novulent has proven that rock music still resonates deeply. “Scars” also hit the top 45 on the Billboard charts and has gone viral on TikTok, where over 264,000 creators have used the sound. Even today, it continues to stream at an impressive 2.3 million plays weekly, solidifying its place as a generational anthem.

The timing of Novulent’s performance couldn’t have been better, coinciding with the release of his new EP just a day prior. The setlist featured fresh tracks that blended hard rock and Midwest emo, showcasing his range. Fans packed the venue, headbanging and swaying in unison, fully immersed in the high-energy atmosphere. The crowd’s raw enthusiasm was a reflection of Novulent’s ability to transcend traditional rock boundaries and connect with listeners on a visceral level.

The Secret Group, located in the heart of Houston’s EADO district, was the perfect backdrop for this performance. Known for hosting cutting-edge live music and comedy, the venue’s intimate setup allowed fans to experience Novulent’s music up close. His emotive vocals, dynamic guitar riffs, and commanding stage presence created a performance that felt as personal as it was electrifying.

While Gen Z may dominate his listener demographic, Novulent’s appeal extends far beyond. His ability to intertwine nostalgic rock influences with modern sensibilities gives his music a timeless quality. Drawing inspiration from hard rock and Midwest emo, he has crafted a sound that resonates with listeners of all ages. Beyond his music, Novulent’s creativity shines in other passions like cooking, gaming, skateboarding, and anime. These influences add depth to his artistry and make him relatable to a wide audience.

Fans left The Secret Group with a sense that they had witnessed more than just a concert, they had been part of a moment that highlighted rock’s evolution. Novulent’s ability to seamlessly bridge generations of rock fans signals a promising future for the genre. As he embarks on this new chapter with his latest EP, Novulent is proving that he’s not just an artist to watch but a trailblazer shaping the sound of modern rock.